01
Three months of accounts
The shape of the business, and whether each line of the P&L is anywhere near where it should be.
THE OFFER
The Profit Audit
A full diagnosis of where your restaurant is losing money, with every finding quantified and a thirty day plan to recover it.
THE FEE
£1,250
Seven working days. Three to four hours in your building.
TURNAROUND
7 working days
ON SITE
3 to 4 hours
ELIGIBILITY
£1m and up
HOW IT WORKS
01 · SEND
Five things start the clock.
The clock starts when these land. Nothing else delays it.
02
A POS export by daypart and category
Where the revenue actually comes from, and which parts of the week are quietly carrying the rest.
03
Your menu with prices
Costed against what you buy, dish by dish, rather than against what feels right.
04
Four weeks of rota or payroll, with covers against them
Labour measured against demand, not against last year or against habit.
05
Basic operating context
Suppliers, lease, headcount, and anything that has changed in the last twelve months.
01
Portioning and waste
What leaves the kitchen against what was costed, and what goes in the bin.
02
Comps, voids and discounts
The pattern of them, who authorises them, and what they add up to over a year.
03
How orders reach the kitchen
Where the delays, the remakes and the missed upsells actually happen.
04
Labour against demand
Who is on, when, and whether the shape of the rota matches the shape of the trade.
05
The room
What the space, the layout and the atmosphere are doing to spend per head.
02 · OBSERVE
In your building. During service.
Three to four hours under pressure—when the delays, waste and missed revenue show themselves.
THE PRINCIPLE
Not a walk round when the room is empty and everything looks fine.
03 · REPORT
Every finding gets a number.
Ten sections, written by Siroosh. Then ninety minutes going through the report with you.
It ends with a thirty day plan in priority order, ready to start on Monday.
THE REPORT · DIAGNOSTIC AREAS
DAY 7
- 01Labour
- 02Menu and pricing
- 03Food cost and purchasing
- 04Operations and process
- 05Guest experience
- 06The room, concept and atmosphere
THE GUARANTEE
We find at least £25,000 a year of recoverable profit and missed revenue, or you don't pay for the audit.
What “find” means
Identified and quantified in the report, annualised. Not banked. He cannot promise you will act on it, because that part is yours.
Both sides of the P&L
Cost that should not be leaving the building, and revenue that should be arriving and is not.
What it costs you to test
Nothing. If the report does not reach £25,000, the audit is free.
Offered to venues turning over roughly £1m and above. Below that the number is not credible and we will say so rather than take the fee.
BOUNDARIES
What the audit is not.
01
It is not marketing
No campaigns, no social, no rebrand. If your problem is that not enough people know you exist, he will say so, and he is not the person to fix it.
02
It is not a template
Siroosh writes the report himself, from your numbers and your building. There is no team and no associate.
03
It is not a document you file
The last section is a thirty day plan in priority order, written so you can start on the Monday.
Book a call.
Twenty minutes. He will ask about your covers, your labour percentage and your food cost, and tell you whether there is £25,000 in there worth finding. If there is not, he will say so.